WIRE SHELVING v GONDOLA SHELVING
Wire Shelving and Gondola Shelving
Wire shelving is a highly flexible shelving built from simple, lightweight but very strong materials. It is widely used for many storage and display applications as it is safe to use being fire-resistant and resistant to dust and mold. Gondola shelving is a double-sided, free-standing unit with retail shelves on both sides, suitable for placement in the center of the shop floor to divide the shop and create aisles.
Reasons to Stop Using Gondola Shelving
It's Hard to Reset
Once you set up gondola shelving, it is difficult to reset it into a new position. You might need to bring in a whole specialized gondola resizing and refitting team to create the new setup.
It Invites Rodent Problems
A major downside of gondola shelving, especially in a setting that sells food, is that the design of the shelving has space for mice and other rodents to enter. They are able to hide and nest in these areas, creating unclean conditions and food safety problems within the store.
The Shelves Scratch and Rust
In time, gondola shelves lose their appearance. That’s because their materials rust and scratch. When this happens, the shelving takes away from the look of the overall display and as a result, customers can be deterred by the shelving instead of noticing the positive qualities of the products displayed upon them.
It Holds Less
Within the same amount of space in the store, gondola shelving holds fewer products than other shelving options. Using a different type of shelving can boost the capacity by as much as 30 percent which promotes sales and profits.
It is Bulky
Gondola shelving has a dark and bulky design that can underwhelm the look of the food you’re selling. This means that customers will focus on the shelving more than the products. The less the customer focuses on the products, the less likely they will be to purchase.
A Better Solution in Wired Shelving
In addition to being safe to use being resistant to fire, rust and mold, Wired shelving can maximize space, giving you the equivalent of a minimum of an extra shelf per aisle. This extra space can allow you to offer more SKUs to create up to 20 percent higher profits within that same space. A better shelving solution also uses space better by not requiring the shelf brackets and supports of gondola shelving, which take up a significant amount of space.
Moreover, wire shelving systems are easier to reset and assemble than gondola, allowing you to redesign your aisles and displays as you please. For example, you could simply snap shelves into place to reset them. It’s even possible to change shelves without affecting the ones above or below them. In addition, other shelving can provide a modern and stylish appearance that retains its quality. At the same time, shelving options that stay in the background allow your food to take center stage.
